2014年9月2-4日,以“新格局,新思维”为主题的第七届AHF国际酒店投资峰会在北京银泰中心•北京柏悦酒店隆重举办。发布会当天嘉宾讨论环节,对话题“新兴酒店品牌以及中档市场的战略布局”进行了交流。
对于中档酒店的发展前景这个话题,各位业界大佬都莫衷一是。张斌认为得中端者得天下。马英尧则认为中档酒店不是连锁酒店的主要未来,只是一个补充,同时中档酒店应该增加一定的其他盈利服务。中档不是未来,经济型升级是未来。
张斌认为现在中国市场不缺中档酒店,缺中档酒店的品牌。现在这个概念有点混乱,现在市场上号称中端品牌的酒店很多,也有数量十几家、二十几家都算中档酒店,但是给消费者一个模糊的概念,自己叫中档酒店就是中档酒店,就像经济型连锁酒店一样,我相信这个时间不会很长,因为消费者毕竟眼睛是雪亮的,哪个酒店值得他花更高的价钱来住,哪个酒店他在消费当中认为是中端酒店品牌,这个需要真正的本事、真正的内涵。未来三五年是中国中端酒店市场培育品牌的阶段。我们这个行业当中谁如果能够在这三五年把自己的品牌塑造好、把自己的品牌定位好,有可能在未来三五年就自己的一席之地。
会员7928:好评
一大家人去,订了两个房间。餐厅意大利餐味道好,酒也好。停车场的人员服务态度差。地点离城里很近。还是值得周末去休息一下。
会员5459:好评
As we headed from Beijing City to Great Wall and had to catch a flight the next day early morning at Beijing Airport. Italian Fam is located around 20-30min away from Beijing Airport. The Farm is located in an U-shape with a garden in between and has a around 25 rooms, all of them have two floors. Room No. 1 and the last one is equipped with two bedrooms. Bed is always located on 2nd floor. Although farm is already a bit older (especially seen in shower) it was a nice place and except to stay there over night we had no other Chance to try anything besides (horse riding, visiting zoo).
会员4301:好评
设施很好,内部整洁干净,环境很美