最近两三年，因为租金和人工成本的持续上涨，经济型酒店不再是一块香饽饽而是沦为一门利润微薄的生意，整个市场已经出现过剩，尤其是一二线城市。
麗枫是7天连锁酒店2013年从美国退市，更名为铂涛集团之后推出的一个中档品牌，当时共同推出的还有主打咖啡馆文化的喆·啡(James Joyce Coffeetel)，时尚与社交文化的潮漫(ZMAX)，之后还有针对女性人群的希岸(Xana Hotelle)。
在这之前，铂涛集团董事长郑南雁委托麦肯锡做过一项调查，调查显示，“2011年开始，中国消费者花在非必需品上的金额占个人总收入的比例首次上升”，这意味着人们不再满足于衣食住行等方面的基本需求，消费者选择酒店时会开始重视品牌形象、空间设计、服务细节等。
为了摆脱“7天”和“经济型”的标签，7天退市之后从一家经济型酒店公司转型为酒店创业平台，郑南雁没有让原来7天的人来主导这次转型，而是借助外部人士的力量进行品牌孵化，铂涛提供品牌发展所需的资金、人力、供应链以及会员体系支持。
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查看更多评论会员7928：好评
一大家人去，订了两个房间。餐厅意大利餐味道好，酒也好。停车场的人员服务态度差。地点离城里很近。还是值得周末去休息一下。
会员5459：好评
As we headed from Beijing City to Great Wall and had to catch a flight the next day early morning at Beijing Airport. Italian Fam is located around 20-30min away from Beijing Airport. The Farm is located in an U-shape with a garden in between and has a around 25 rooms, all of them have two floors. Room No. 1 and the last one is equipped with two bedrooms. Bed is always located on 2nd floor. Although farm is already a bit older (especially seen in shower) it was a nice place and except to stay there over night we had no other Chance to try anything besides (horse riding, visiting zoo).
会员4301：好评
设施很好，内部整洁干净，环境很美