经济型酒店昔日疯狂扩张开店的好时光不再,而中端酒店市场似乎正在重现当年跑马圈地的热闹场景。
近期,多家经济型酒店集团都宣告了在中端酒店开拓上的动作。锦江股份翻牌了位于上海福建南路的一家锦江之星,改建为新品牌“康铂”,在收购法国卢浮酒店集团后正式引入法国Campanile品牌。在如家并入首旅集团之后出任首旅酒店总经理的如家创始人孙坚也表示,要在中高端酒店市场快速“进入状态”。
严峻的现实是,经济型酒店发展进入衰退期,从几大经济型酒店的年报来看,无论是入住率还是RevPAR (每间可供出租客房收入)都呈下降趋势。面对租金、人工成本上涨,新物业难以拓展等问题,经济型酒店转型中端酒店成为大方向。但是中端酒店是否能承载经济型酒店转型的使命?
会员7928:好评
一大家人去,订了两个房间。餐厅意大利餐味道好,酒也好。停车场的人员服务态度差。地点离城里很近。还是值得周末去休息一下。
会员5459:好评
As we headed from Beijing City to Great Wall and had to catch a flight the next day early morning at Beijing Airport. Italian Fam is located around 20-30min away from Beijing Airport. The Farm is located in an U-shape with a garden in between and has a around 25 rooms, all of them have two floors. Room No. 1 and the last one is equipped with two bedrooms. Bed is always located on 2nd floor. Although farm is already a bit older (especially seen in shower) it was a nice place and except to stay there over night we had no other Chance to try anything besides (horse riding, visiting zoo).
会员4301:好评
设施很好,内部整洁干净,环境很美