新首旅如家对酒店品牌进行梳理整合的成果也十分显著。目前新首旅如家已经覆盖“高端”、“中高端”、“商旅型”、“休闲度假”、“长租公寓”、“联盟酒店”全系列的酒店业务。旗下的经济型酒店品牌获得整合后进一步巩固在市场的领军地位,中高端酒店占比也越来越大,目前首旅如家旗下的中高端品牌有“如家商旅、如家精选、和颐、京伦、建国”,品类齐全,各有特色定位,互补性很强。
据首旅如家酒店集团总经理孙坚介绍,截至目前,首旅如家旗下中高端酒店已超过520家,而在今年计划新开的酒店中,中端酒店占比也达到了42%。首旅酒店集团总经理孙坚表示,未来,中高端品牌是首旅如家酒店集团未来几年的重点发展方向,计划到2020年中高端品牌收入的占比提升至32%。
会员7928:好评
一大家人去,订了两个房间。餐厅意大利餐味道好,酒也好。停车场的人员服务态度差。地点离城里很近。还是值得周末去休息一下。
会员5459:好评
As we headed from Beijing City to Great Wall and had to catch a flight the next day early morning at Beijing Airport. Italian Fam is located around 20-30min away from Beijing Airport. The Farm is located in an U-shape with a garden in between and has a around 25 rooms, all of them have two floors. Room No. 1 and the last one is equipped with two bedrooms. Bed is always located on 2nd floor. Although farm is already a bit older (especially seen in shower) it was a nice place and except to stay there over night we had no other Chance to try anything besides (horse riding, visiting zoo).
会员4301:好评
设施很好,内部整洁干净,环境很美